8th June 2022
Møller Institute, Cambridge
Please visit the main event page for an overview of this event.
We are delighted to bring you a packed programme full of thought-provoking ideas and outstanding speakers...
Morning keynote
Anthony Tasgal
award-winning author and expert speaker
Anthony Tasgal
Tas is a trainer, author, speaker, brand/comms strategist and lecturer. He is a Course Director for the Chartered Institute of Marketing, the Market Research Society, the Institute of Internal Communication and the Civil Service College, and principal advisor for CIO Connect in Hong Kong.
He is a global speaker and regularly contributes on marketing and communications subjects to the James Max show on TalkRADIO. Specialist topics include storytelling, behavioural economics and insightment, and as a lapsed Classicist he also indulges in etymology and Homer (not the yellow one). He also runs The Guardian masterclass on “Harnessing the power of storytelling”.
He is the author of the award-winning The Storytelling Book, (which has sold over 30,000 copies globally) The Inspiratorium , InCitations and in April 2022, The Storytelling Workbook. Tas can be found at @taswellhill and linkedin.com/in/tastasgal.
Why numbers numb us, but stories stir us
Humans are designed to respond to stories. We are intrigued by them, they pique our curiosity, they are stamped indelibly into our memories. Stories also have a deep resonance with how we think as humans - helping us make sense of the world, and giving us ways to untangle problems, understand dangers and opportunities, and communicate with others.
So how might we use storytelling in our work? In this opening keynote, Tas will show you how to move beyond data, facts and information and harness the emotional power of storytelling to win over any audience by using storytelling to create a dramatic impact on the way you, your team and company communicate and share information.
Interactive activity
Scenario-based storytelling
Led by Tas, our keynote speaker, we’ll get participants interacting and trying your hand at using a storytelling approach for tackling real everyday issues.
Peer insight
Fraser Simpson
Wellcome
Fraser Simpson
Wellcome
Associate General Counsel, Head of Ethics, Governance & Compliance
Fraser is Associate General Counsel for the Wellcome Trust, growing a new Ethics, Governance and Compliance team. Wellcome is a charitable foundation that exists to improve global public health, funding this work from its significant endowment, currently worth £29bn. Fraser started out as a corporate lawyer at Linklaters before specialising as a charities lawyer. He moved in-house, first within a major NGO, and then a sustainable agriculture initiative. His work has taken him across the world, including time spent living and working in Tanzania. He is passionate about ensuring that purpose-driven organisations not only do the right things, but that they do them in the right way.
Being bold and brave: a human-centric approach in practice
How do we move beyond just telling people what to do? Drawing on his experiences of growing a new Ethics, Governance and Compliance team at Wellcome, Fraser will talk about driving engagement in areas typically seen as ‘important but boring’. He’ll share how being bold and using campaign approaches can influence mindsets and behaviours, so that positive changes in individual actions can increase an organisation’s impact.
Afternoon keynote
Becky Rowe
Revealing Reality
Becky Rowe
Revealing Reality
Owner & Head of Research
Becky is a specialist in behavioural insight and behaviour change, and a leading practitioner of design, comms and marketing research. With a background in psychology, Becky leads work at Revealing Reality to deliver a more sophisticated brand of behavioural research. Her commitment to context-based research and pioneering thinking has helped her and her team to set new standards in terms of the rigour, reach and impact of qualitative research.
With nearly 15 years of industry experience, Becky has worked for a huge range of big brands, marketing and advertising agencies, central and local government, plus a wide variety of charities. She works as a consultant on design research for the Design Council, Design Thinkers Academy and Ministry of Justice, among others.
Behavioural insights for person-centred design
Understanding what underlies people’s choices and behaviours is crucial to revealing how organisations can achieve change. Becky will share stories of how research has been used to gain behavioural insights across a variety of sectors, and how that can be used as the basis for change programmes with real human-centred design at its heart.
Peer insight
Tracey Darley
Co-op
Tracey Darley
Co-op
Change Management Practice Lead
Tracey currently leads the Change Management Practice for Co-op. She is an accomplished organisational transformation leader, with the ability to foster and embed change in complex multi-cultural contexts.
Having implemented strategic change initiatives across almost 100 countries, Tracey has a truly global perspective and experience on learning and organisational transformation in a hybrid world.
Mike Taylor
Co-op
Mike Taylor
Co-op
Lead Design and Systems Manager
Mike leads the Learning Design and Systems team at the Coop, with the responsibility for all things related to creating meaningful and impactful leadership and learning experiences. He has a long and varied career within L&D and People functions and is also an accomplished coach.
He is currently working on the implementation of the Coop's 'digital first' learning strategy.
Brain friendly learning and change in a hybrid world
Tracey and Mike will share insights into how Co-op are adapting learning and change initiatives, with the needs of colleagues always kept front and centre. They will discuss ‘brain-friendly change’ – why we need to incorporate neuroscience and human behaviour considerations into change strategies and learning offerings – and they will discuss how these concepts are being developed at Co-op. They will also talk about the challenges and opportunities of facilitation in a digital-first world, including design principles that focus on staying human in virtual environments.
Peer insight
Lori Greene
Netflix
Lori Greene
Netflix
Global Education Manager, Grow Creative EMEA, APAC, & LATAM
Lori is an educator, digital marketer, strategist, content creator, and a frequent speaker on digital subjects. She runs external workforce training as the Global Manager Education at Netflix, has been teaching at New York University’s (NYU) School of Professional Studies for over a decade, is an adjunct at Fordham University’s Gabelli School of Business master’s programme, and is the founder and member of the board at Temple University’s Fox Business School where she helped to launch one of the school's most successful programmes. She created the first Netflix New Entrant elearning programme for production, has developed educational initiatives for most sectors of the Netflix Studio, and is currently laying out the strategy for several more digital education projects. In addition, Lori has trained major corporations in the financial, advertising, and media sectors among others.
It's not about you!
Lori will be joining us live from New York, in conversation with James Woodman, to share her experience of building programmes to support the next generation of talent flourish, and to influence wider industry practices. Netflix are masters of storytelling on the screen, and are ground-breaking in connecting audiences with new content they will love. But how do they develop communication that is relevant and engaging for wide, global and diverse internal audiences?
Interactive activity
'Making the headlines'
Picking up our storytelling approaches from the morning’s activity, we’ll be showing groups how to generate attention-grabbing headlines for their campaigns.
Musical improv
Heather, Joe and Ali
Open Your Mouth and Sing
Heather, Joe and Ali
Open Your Mouth and Sing
Heather Urquhart and Joe Samuel have been teaching, performing and experimenting with musical improvisation together for over 15 years. They called themselves ‘Open your mouth and sing’ because they love to facilitate people’s natural ability to be creative through the spontaneous creation of songs, stories and music.
Their work with people from all over the world has shown that musical improv training has huge and far reaching benefits for people in business. Exploring your comfort zones, working with a team, facing a challenge and having a laugh and a sing along the way.
They are joined by Ali James, a talented singer and improviser who rocked our room last year!
Scattered in bursts through the day, we’ll be drawing on the improv wit, fun and energy of Heather, Joe and Andy from ‘Open Your Mouth and Sing’. They will pick up spontaneous ideas from participants to show how music influences mood and expectations, taps into emotions, and creates impact.
Live illustration
Hannah Williams
Scribble Inc
Hannah Williams
Hannah is an illustrator with a talent for capturing and explaining complex and technical messages. She captures a visual record of ideas spontaneous at live events, with characterful and vibrant illustration. Hannah shows how artwork can be used to visualise stories, engage people, or energise important information.
Live scribe Hannah Williams will be with us all day, capturing a visual impression of the ideas with her characterful and vibrant illustration.
