What makes for good communication, and how do you help people learn and adapt more effectively? Read our blog articles for insights into human behaviour and creative thinking...
Changing the default behaviour
We're constantly making tiny choices in our daily lives. Many of them are influenced by a 'default setting', which makes it easier to choose one thing over another. Acteon's Sarah Wightman considers how we might identify and switch default settings where we need to prompt a change in behaviour.
Influencers? Not just for Instagram
Having visible support from someone who can influence your audience can supercharge your message. Romy Craig shares some top tips for choosing the right influencers for different situations...
Can a catchy tune help you learn?
Why is it that you can still remember the lyrics to pop songs years later, even when more important information seems to melt out of our brains? And is there a way we can harness catchy tunes to aid learning? Acteon consultant Elspeth Darriba thumbs through her record collection to find out more......
The impact of organisational culture on learning outcomes
How does the culture of an organisation affect the learning of its employees? Acteon consultant Romy Craig explores why a learning culture depends on helping people to understand how they contribute, and to feel supported and valued.
Expect the unexpected
Unusual events are far more likely to be remembered. Surprises cut through the everyday. So how could we use 'the unexpected' to make messages stick? Rebecca Trigg considers the power of surprise.
Wash your hands - behaviour change on a national scale
What does it take to prompt behaviour change on a massive scale? The campaign to encourage good handwashing across the whole population during the Coronavirus outbreak provides a fascinating case study. Romy Craig considers what it reveals...
Nudging workplace equality
There are little things that we can all do to prompt behavioural change. But can we influence a complex issue like gender inequality through small everyday actions? With International Women’s Day this Sunday, Acteon consultant Rebecca Trigg draws on her experience of nudge techniques to share ideas for creating more inclusive and balanced workplaces for everyone.
Can prompts be used to improve performance?
We created a game at the Festival of Work to see if different types of prompts – for motivation and for understanding – help to improve performance. Here’s what we found…
Creating magical content for human beings
In 2016 one human broke broadcasting figures by doing a remarkably ordinary night time ritual. This article will show you how to create engaging content that people can’t help but respond to…