Home Main Menu

“It’s all about you” for Co-op

Handling personal data is so important, but it's not always easy for people to see how it is relevant to their work. To equip Co-op colleagues to handle the data with care, our campaign tied everything back to their values and trust.

“It's made me stop and think about how my actions might affect someone.”

Co-op asked us to create learning and communication to help ensure all colleagues are handling personal data appropriately and securely.

Co-op is a brand with ethical values and principles at its heart. Colleagues are trusted to do the right thing and are motivated to behave fairly. We built around that culture and sprinkled in a bit of surprise and humour to make dry compliance messages meaningful and practical for colleagues.

A blended learning campaign focused on the key awareness and actions that helps all colleagues recognise personal data and look after it properly. Scenarios allowed learners to practice doing the right thing in a realistic work environment, and emphasised the key call to action of reporting concerns to a helpline.

The learning materials were embedded in a data privacy campaign that helped popularise some new terminology at Co-op, including 'Printcident', 'Screamshot', 'Infogestion' and 'Datastrophe'!

Posters for Co-op GDPR - datastrophe, infogestion, printcident and screamshot



“I just completed the online GDPR training this morning. Great job!”

- Steve Murrells, CEO, Co-op

Want to share our goodies?

Sign up to our newsletter...

for communications nuggets, behavioural insights, and helpful ideas. All treats and no spam.