How to be good at AI
Generative AI is bringing seismic change to the world of work. Tools and use cases are developing all the time. Impact varies widely between teams and roles. Human responses range across the spectrum from enthusiastic adoption to fear and rejection.
Businesses tell us about the kinds of challenge they face around AI adoption. Challenges like unclear ownership, fragmented activity, fear and uncertainty, the strategy/action gap, lack of clear purpose, and a systems bias that leaves people out.
If any of these feel familiar, then Acteon can help. Our collaborative, co-creative approach helps you work through the complications of AI adoption and find solutions that work for your organisation and your people.
How we work with you.
We bring an approach informed by behavioural science and AI best practice. We work with you to understand where you are versus where you need to be – and then help you bridge that gap with learning and communication designed to drive behaviour change.
Each stage is co-created with you and designed to sit alongside existing workflows. We help you:
- build skills and confidence in AI use across your organisation
- help you experiment, learn, and share
- anchor AI adoption in real work
- deliver quick wins to build momentum and demonstrate value.
1. Discover
(Find the opportunity gap)
We uncover what’s happening beneath the surface. In our experience, organisations tend to over-invest in tools and systems training, while neglecting the factors that matter most: whether people see the opportunities for AI and feel confident to use it well. We shine a light on:
- where AI is and isn’t being used – and why?
- what’s blocking AI adoption for different audiences (it won’t be the same for everyone)
- where effort is being wasted on solutions that miss the mark
- how aligned your strategy, technology, and people really are.
Example deliverables:
AI adoption diagnostic (interviews and survey)
audience segmentation (leaders, managers, employees)
Behavioural drivers heatmap (Capability, Motivation, Opportunity)
clear set of priority gaps – and priority opportunities.
“Acteon’s professionalism, creativity and quality of work has been phenomenal.”
Director, Global Academy, AstraZeneca
2. Design
(Promote the behaviours that drive value)
We identify the choices and actions that drive value, and design solutions to promote them. This is where a behavioural approach makes the difference. Rather than starting with broad strategy or policy, we start with what you need people to do – and work from there.
We identify the critical behaviours that will drive successful adoption:
- what are the specific choices and actions that affect AI use?
- what should people do more of?
- what should they stop doing?
- where are the highest-impact opportunities – the quick wins that build results?
Example deliverables:
strategic narrative: ‘How we will be good at AI’
‘Hero behaviours’ framework – the simple things that deliver greatest impact
AI adoption principles – clear, usable guardrails
workshop-in-a-box for teams to reinforce the hero behaviours.
“Acteon’s professionalism, creativity and quality of work has been phenomenal.”
Director, Global Academy, AstraZeneca
3. Deploy
(Practical solutions to drive change)
Based on the work from steps 1 and 2, we help you deploy targeted solutions to shift behaviour. These are co-created with the relevant stakeholders (e.g. from L&D, internal comms and change teams), building on what already exists or starting fresh.
Solutions are designed to address the three drivers of behaviour – Capability, Motivation and Opportunity. We prioritise quick wins: early, visible successes that build confidence and demonstrate value.
Example deliverables:
campaign assets (videos, comms, toolkits)
workplace prompts
digital learning modules
workshops and facilitation
playbooks and practical guides
performance support tools.
“Acteon’s professionalism, creativity and quality of work has been phenomenal.”
Director, Global Academy, AstraZeneca
4. Evolve
(Evaluate, reflect and refine)
We help you move from pockets of activity to sustained adoption:
- supporting cross-functional alignment
- building communities of practice
- evaluating behaviour change and impact — not just usage, but value.
Example deliverables:
adoption roadmap (phased, realistic, owned)
community of practice — collaboration spaces and content
internal promotion and knowledge sharing
external recognition.
“Acteon’s professionalism, creativity and quality of work has been phenomenal.”
Director, Global Academy, AstraZeneca
What makes this different?
Most AI implementations focus on the tools. We focus on how people feel about AI and how they behave when using it (or not!). Because that’s where the real risks and opportunities lie.
We don’t assume a standard solution. We tailor the approach to your organisation’s shape, because the barriers in one team won’t be the same as in another. Most workforces aren’t uniformly resistant or uniformly ready — they’re a mix, and different groups need different interventions.
We bring your stakeholders together to focus on the human side of AI adoption. We design the interventions that will unlock value in your organisation — starting with the quick wins that build momentum.
The outcome:
Clear direction and ownership
Faster, more confident adoption
AI embedded in real work
Measurable impact, not just activity
An organisation where people feel that AI enhances what they do, rather than threatening it