Marketing Manager (Growth & Brand Leadership)Ref: 2786
c. £45,000We are looking for an exceptional marketing leader to join our team. Acteon has an award-winning hosted Learning Management System (Breeio) and a blue-chip client base. We need an experienced, entrepreneurial marketer to drive awareness, shape our brand, and generate demand as we scale our AI-powered learning technology.
This is a hands-on, strategic role for a self-starter who thrives on building campaigns that deliver measurable impact and who is excited to help define how Breeio is positioned in the marketplace. You’ll have the opportunity to shape our marketing strategy, own our brand presence, and directly influence growth — while sharing in the success of this fast-growing part of our business.
As Marketing Manager at Acteon, you will:
- Develop and execute integrated marketing to position Breeio as a market leader.
- Drive demand generation through targeted digital, social, email, and event campaigns.
- Build and manage outbound lead generation campaigns via email and LinkedIn in collaboration with the sales team.
- Shape Breeio’s brand identity, messaging, and visual assets to ensure consistent presentation across all channels.
- Work closely with our in-house Design Studio to produce compelling and creative content
- Work with our in-house web developer to optimise the website for both SEO and CRO to drive quality and relevant traffic to the site, in addition to inbound leads.
- Manage and plan the social posting schedule, as well as create the required content for both the company page and selected company senior profiles.
- Create and map email marketing and automation campaigns with personalised content for each market segment and stage of the customer journey.
- Conduct market research and competitor analysis to inform positioning, campaigns, and product development priorities.
- Collaborate with senior leadership to influence product roadmap decisions using insights from customer feedback and market trends.
- Represent Breeio at events, webinars, and client-facing initiatives to amplify brand presence and credibility.
- Set and monitor marketing KPIs and general performance of all marketing initiatives.
Please see the job description PDF for required experience and further details.
Please read the full job description here.