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“Please Sir, may I have some more?” Awakening the appetite for learning at CMG


Alison Innes-Farquhar, Care Management Group, spoke at the eLearning Network conference, looking at “Proven recipes for e-learning success” London, March 5th

The enthusiastic and widespread adoption of e-learning as part of a new blended solution for learning has transformed a struggling organisation right to the core. Care Management Group (CMG) cares for 600+ adults and children with learning disabilities through its network of over 100 care homes.

Alison outlined the project's significant challenges, from a lack of any technical infrastructure and a disengaged workforce, to the development of a new, fully bespoke Learning and Development function. The project has resulted in an award-winning programme that was extensively informed by business goals and learner needs in a sensitive, caring environment.

The session highlighted ‘a recipe for success’, and included key ingredients like choosing the right learning partners, stakeholder consultation, an explicit communication plan and creating a powerful and memorable identity. The project 'Fulfilling Potential' has proven to be a formidable tool for CMG to turn barriers and challenges into opportunities, to re-engage staff and improve business performance.