"What would Barry do?" for Channel 4
How do you make Health and Safety engaging, memorable and ‘sticky’?
You do it like this:
Our music video and campaign successfully changed behaviour across Channel 4. Accidents are down. Calls to the Health & Safety Helpdesk are up. And 90% of colleagues report better awareness of their responsibilities. What would Barry do? is now the key question when it comes to getting H&S right.
We’ve never experienced a buzz around Health & Safety before.
The best Health & Safety induction I’ve seen.
I love it, and the tune is going round and round in my head all day. It’s really fun and memorable!