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"What would Barry do?" for Channel 4

How do you make Health and Safety engaging, memorable and ‘sticky’?

You do it like this:

Our music video and campaign successfully changed behaviour across Channel 4. Accidents are down. Calls to the Health & Safety Helpdesk are up. And 90% of colleagues report better awareness of their responsibilities. What would Barry do? is now the key question when it comes to getting H&S right.

We’ve never experienced a buzz around Health & Safety before.

The best Health & Safety induction I’ve seen.

I love it, and the tune is going round and round in my head all day. It’s really fun and memorable!