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"Trust your judgement" for ITV

How do you make dull compliance messages meaningful to colleagues across a large and distributed organisation?

Focus on the core actions that matter. And then create a campaign theme that connects those actions with what’s meaningful to colleagues.

We used video interviews to let ITV colleagues describe those actions and explain why they matter – for individuals and for the organisation. Those videos were the core of rich digital learning which also used animation and a range of interactivity.

This was ITV’s first L&D project to be created specifically for international delivery, so we translated and localised the content into four European languages for them.