Combatting scam mail for Royal Mail
Royal Mail works hard to combat scam mail – where vulnerable people are targeted by fraudsters who try to extract money from them. They asked us to help them raise awareness among managers of the problem and what they need to do about it.
We used video storytelling to create a simple, clear and emotive call to action for all managers at Royal Mail. Key messages were related to the communities which Royal Mail serves and where managers live and work, to show how conversations with friends, family, neighbours and acquaintances can help raise wider awareness and help prevent more people becoming victims.
This was all wrapped up in a short, impactful digital learning package that proved so engaging that 25% of colleagues had completed it based on word-of-mouth recommendation, before it had even officially launched!
Now approved by National Trading Standards, the content has also been adapted for use by Greater Manchester Police.
I’m immensely proud of what has been achieved.