"Altogether Different" for Royal Mail
How do you influence culture and behaviour in an organisation the size of Royal Mail? How do you connect abstract messages of diversity and inclusion with what matters in the everyday work of postal workers?
Answer – you find out what matters to those colleagues and use that to define the message. We helped Royal Mail to find its voice on diversity, through video interviews with a wide range of colleagues from across the business.
We shaped what those voices told us into clear and ‘campaignable’ messages, focused on the simple actions that all colleagues can use to promote diversity.
The Altogether Different campaign was delivered through video, face-to-face sessions, digital learning and via a range of internal communication channels.